Saint Laurent
YSL Holiday Advent Calendar 2026（YSL Holiday Show）
Treasure chest, Drawer cabinetGBP 345
Updated: October 2026
At a glance
- Treasure chest
- Reference price: —
- Why it went viral: the packaging itself became the star — metallic silver, a circular die-cut window and a gauze-and-ribbon wrap creating a …
Specifications
| Structures | Treasure chest |
|---|---|
| Materials | Rigid paperboard, Metal, Fabric |
| Processes | Gold/silver foil stamping, Die-cutting |
| Edition | 2026 |
Packaging analysis
Why it went viral: the packaging itself became the star — metallic silver, a circular die-cut window and a gauze-and-ribbon wrap creating a window-display effect that makes you 'want to buy before even opening'. Prototyping view: one of the most copy-worthy box styles of 2026 — metallic silver box with a circular front die-cut window (revealing the interior city illustration), wrapped in pink gauze with a white logo-printed ribbon. The window + gauze + ribbon trio is low-cost yet delivers an extremely strong 'gift feel' — ideal to propose to beauty clients.
Frequently asked questions
Chest vs drawer cabinet — which to choose?
Chests win on lid drama (full-surface inside-lid artwork); drawer cabinets win on compartment count per footprint. For 24+ doors with heavy items, drawers.
What defines the quality feel?
The lid fit and the hinge. A 1mm gap or a wobbly lid destroys the premium illusion — check both on the sample.
