Kay Chung(@kaybchung)× Red Bull 圣诞日历开箱

Updated: October 2026

At a glance

  • Drawer cabinet
  • Reference price: —
  • Why it went viral: the novelty of 'a drinks brand making a calendar' + a different flavour tested in every compartment, layering the energy-…
Kay Chung(@kaybchung)× Red Bull 圣诞日历开箱Kay Chung(@kaybchung)× Red Bull 圣诞日历开箱

Specifications

StructuresDrawer cabinet
MaterialsRigid paperboard
ProcessesSpot-color printing

Drawer cabinet

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Packaging analysis

Why it went viral: the novelty of 'a drinks brand making a calendar' + a different flavour tested in every compartment, layering the energy-drink-powder vertical with festive ceremony. Prototyping angle: the classic branded-collab calendar formula — a standard 24-drawer box + full-wrap brand visuals (Red Bull blue-silver palette, Santa's sleigh illustration). For food-and-drink calendars the compartments need load-bearing capacity (24 cans), so insert tray/divider strength is the key prototyping focus.

Frequently asked questions

What MOQ should I expect for a drawer-cabinet advent calendar?

Rigid drawer cabinets typically start at 1,000 units in offset; the drawer grid is the most labor-intensive part, so ask for the assembly method in the quote.

What board thickness works for the drawers?

1.2–1.5mm greyboard for drawer trays is the sweet spot — thinner warps, thicker wastes board and shipping volume.

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