Selfridges

Updated: October 2026

At a glance

  • Drawer cabinet
  • Reference price: GBP 250
  • Bright-yellow large drawer box with bold 'THE BIG BEAUTY HAUL' typography on the front; high-saturation yellow paired with grey-white drawer…
SelfridgesSelfridgesSelfridges

Specifications

StructuresDrawer cabinet
MaterialsRigid paperboard
ProcessesSpot-color printing, Die-cutting
Edition2026
Reference priceGBP 250

Drawer cabinet

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Packaging analysis

Bright-yellow large drawer box with bold 'THE BIG BEAUTY HAUL' typography on the front; high-saturation yellow paired with grey-white drawer fronts—eye-catching, modern, youth-oriented. Unlike the book-style formats from Harrods/Fortnum, the 2026 edition is an upright drawer cabinet: 25 front-opening drawers holding 40 products (33 full-size, 38 Selfridges exclusives)—a quantity-driven strategy.

Frequently asked questions

What MOQ should I expect for a drawer-cabinet advent calendar?

Rigid drawer cabinets typically start at 1,000 units in offset; the drawer grid is the most labor-intensive part, so ask for the assembly method in the quote.

What board thickness works for the drawers?

1.2–1.5mm greyboard for drawer trays is the sweet spot — thinner warps, thicker wastes board and shipping volume.

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