Fortnum & Mason

Updated: October 2026

At a glance

  • Book-style box, Drawer cabinet
  • Reference price: GBP 275
  • Book-style gatefold gift box; for 2026 a new deep-red and gold floral pattern. Opening reveals a large red amaryllis illustration inside the…
Fortnum & MasonFortnum & Mason

Specifications

StructuresBook-style box, Drawer cabinet
MaterialsRigid paperboard
ProcessesGold/silver foil stamping, Spot-color printing
Edition2026
Reference priceGBP 275

Book-style boxDrawer cabinet

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Packaging analysis

Book-style gatefold gift box; for 2026 a new deep-red and gold floral pattern. Opening reveals a large red amaryllis illustration inside the left cover and a 25-compartment small-drawer matrix on the right (deep green with gold numerals); 25 items (24 full-size + 1 travel size) + an afternoon-tea makeup pouch. Purple lining elevates the unboxing experience. The box is reusable and refillable each year — the book-style gatefold + drawer matrix is the classic premium structure for department-store calendars.

Frequently asked questions

Why do so many premium brands use the book-style box?

It opens like a reveal — the strongest unboxing ritual for the lowest tooling cost. One hinge, one magnetic closure, huge printable inside covers.

What should I watch in sampling?

Hinge fatigue: open and close the sample 50 times. If the spine cracks, the board is too thin or the grain direction is wrong.

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