Baileys

Updated: October 2026

At a glance

  • Flip-door
  • Reference price: GBP 3.5
  • The brand's first calendar: 24 cream-liqueur chocolate buttons. Cream base with gold-foil lettering, flip-door small box on a mass-market su…
BaileysBaileys

Specifications

StructuresFlip-door
MaterialsRigid paperboard
ProcessesGold/silver foil stamping, Spot-color printing
Edition2026
Reference priceGBP 3.5

Flip-door

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Packaging analysis

The brand's first calendar: 24 cream-liqueur chocolate buttons. Cream base with gold-foil lettering, flip-door small box on a mass-market supermarket route — strong launch buzz.

Frequently asked questions

Is a flip-door calendar cheaper than drawers?

Yes — typically 20–30% less in assembly labor since doors are die-cut in one sheet. Best for flat, light contents.

How do the doors stay closed in shipping?

Light magnetic dots or tuck-flaps; specify this in sampling — doors popping open in transit is the classic failure.

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